Today, I was told the opinion, that company public relations (PR) does not have any effect on the number of candidates "waiting in a line to be hired for the company". A background for this opinion was a statistics, that didn't reveal any hiring increase after massive PR campaigns.
This statement is probably correct... in a case when we are talking about large well-known company.
But if potential candidate never heard the company's name before, or heard the name but still has no associations with it, then chances are she/he won't pay enough attention to a vacancy. The ad can just look like a hundred other similar ads from companies, that will never give a lot of new opportunities, and that nay go out of business pretty soon.
I completely agree that PR doesn't help to hire a lot, but on the other hand its absence kills company growth.
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